
Alejandro Pascual Abascal
Building up the new era of eCommerce at Miravia. I have worked for the two global eCommerce giants: Amazon... | Madrid, Madrid, Spain
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Alejandro Pascual Abascal’s Emails aa****@ce****.es
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Alejandro Pascual Abascal’s Location Madrid, Madrid, Spain
Alejandro Pascual Abascal’s Expertise Building up the new era of eCommerce at Miravia. I have worked for the two global eCommerce giants: Amazon and Alibaba, during their expansion phases. Hence I'm one of the few senior managers in Spain who is a former Amazonian and Aliren (Alibaba veteran). I enjoy turning strategy into solid results. Therefore, I have led pioneering projects: - 2007: telecom 4P, fixed, mobile and services convergence. - 2008: take up of the smartphone era, mobile data adoption. - 2009: Android launch in ES, as product manager. - 2013: Amazon start up in ES, marketing and owning new categories. - 2013-16: first Black Friday and led first Prime Day as deal manager for 8 categories. - 2017: Launch of Samsung online team, including D2C, reporting to VP. - 2019: AliExpress ES local expansion phase, reporting to VP. - 2022: Miravia launch, leading key lifestyle category clusters, reporting to CEO. I am passionate about technology, ever since I was a digital early adopter (I had my first modem in 1994). Well organized, and capable problem solver with in depth knowledge of digital marketing, broad set of management skills in consumer and Internet industries. Long lasting e-commerce expertise, operating 1P and 3P or D2C business models, owning categories such as Electronics, Home, FMCG and Beauty. Thanks to this, my understanding of the online business is holistic, managing bold performance budgets of MM€. As team leader, my style is collaborative and inclusive, engaging with all the relevant stakeholders to develop our business and teammate careers, while promoting positive relationships. Strategic and analytical thinker, I am used to manage tight deadlines in dynamic, complex business environments. Skills: e-Commerce, Digital, Direct to Consumer, Online Marketing, Strategy, Category Management, Category Planning, P&L ownership, Team Management, VP C-level reporting, Consumer Insights and Market Research, Agency Management, Project Management.
Alejandro Pascual Abascal’s Current Industry Miravia
Alejandro
Pascual Abascal’s Prior Industry
Universidad De Deusto
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Euskaltel
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Telefonica
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Vodafone
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Amazon
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Samsung Electronics
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Alibaba
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Miravia
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Ceu Educational
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Work Experience

Miravia
Director, FMCG and Strategic Brands Business Development
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ceu Educational
MBA Professor
Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Miravia
Director, Beauty & Health Categories
Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Alibaba
Strategic Brands, Head of FMCG Corporates & Services
Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Alibaba
Home Categories Director - AliExpress
Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Alibaba
Head of AliExpress Marketplace Ecosystem Expansion, Southern Europe
Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Samsung Electronics
Head of Online Sales, D2C e-Commerce and Marketplaces
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Amazon
Vendor Manager
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Amazon
Marketing Manager - Mobile Initiatives (Appstore)
Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Marketing Strategy & Pricing Responsible
Mon Feb 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Mobile Data Product Marketing Manager
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Marketing Strategy Specialist
Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Telefonica
Products and Services Consultant
Sun Jul 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Euskaltel
R&D Intern Engineer
Sat Jul 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Universidad De Deusto
Engineering & Research Lab Intern
Wed Sep 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)